Wyoming Craft Brewers Guild
The Wyoming Craft Brewers Guild exists to support and connect the Wyoming craft beer community through advocacy, education, and promotion. I have been blessed to be the creative graphic designer behind many of the Guild's needs thoughout 2020-2022.
After being asked to update the summit logo, I decided on a square container for the logo as Wyoming is often thought of as a square state. Brewing is dependent on grain, luckily some great and varied grains are grown in Wyoming, with that in mind, I choose to fill the space around the large W with a fun, modern, and random line pattern that is suggestive of grain fields. Many logos concerning Wyoming emphasize the abbreviation of Wyoming, WY, or WYO, because of this I choose to focus on just the W while using WYO in the type of the logo. The greens used in this logo are true to the brand guide for the Guild.
I was commissioned to develop graphics and a logo for the annual Wyoming Craft Beer Week after Governor Mark Gordon designated the second week of June as the official annual event. I used the Wyoming state shape as a container for a broader mountain and plains scene, incorporating the many colors from the Guild's design profile and the colors of nature. I created a logo and in turn a Facebook frame, a profile picture, a cover image, and 2 animated Instagram images to support and spread the news about this event.
