ALISON REINEMER

This product challenge started by finding an existing product whose logo was open to a refresh. This is ZooZZZ's, which is an animal-shaped pillow in the style of an animal cracker of our youths. The idea was to invoke the memories of childhood, use the bright primary colors of the circus, and to incorporate an 80's round style headboard, with a cut-out style of the iconic elephant cookie. I placed and sized the company name on a scale to create motion and move for the viewer's eye up. The company name is found in a pillow-shaped container to further push the idea of a child's bed and headboard vibe.