ALISON REINEMER

This downtown Cheyenne restaurant was a new start-up in an old, historic location. This was the challenge: Make a new concept for a new owner in an established location. This is a home-grown sandwich, soup, and burger locale that strives for exemplary customer service. The graphics used in this branding honor the location's past, all while celebrating the future of this iconic, 50's style restaurant. I created a completely new menu layout for both the

in-house and take-out menus. Using colors chosen by the owners, I created vertical and horizontal lines to avoid solid color blocking. I also used different containers to move the customer's eye from section to section.